Greek mogul Evangelos Marinakis pivots from a Vasco da Gama bid to a €100 million deal with São Paulo FC, targeting the Cotia academy and a revenue‑share model that could reshape Brazilian football investment.
Private soccer leagues make their money through various channels. The major source is often broadcasting rights, where companies pay millions to air the games. Sponsorship deals also contribute significantly, with companies paying to have their brands associated with the league. Ticket sales for matches and merchandising, such as selling jerseys and other team-related products, provide additional income. Finally, some leagues also generate revenue from player transfers to other clubs.
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